IP Licensing: Drafting, Structuring, Valuing and Safeguarding

Delve into the critical requirements of IP licensing and be equipped with the knowledge and strategies needed to succeed in this dynamic field. Discover how to maximise the value of intellectual property, effectively structure licensing agreements, and gain practical insights into drafting and negotiating licenses. A one-stop-shop for all things IP licensing, in just one afternoon. 

Thursday, 23 November 2023
Professional Skills
3.15pm to 4.15pm Valuing And Structuring IP to Maximise Business Value
  • Exploring the diverse forms of IP assets and their impact on business growth
  • Demonstrating how effective IP management contributes to overall business value
  • The correlation between IP strategy and long-term competitiveness
  • Strategies for Accurate IP Valuation and Structuring
  • Deconstructing the process of valuing intangible assets, patents, trademarks, copyrights, etc
  • Navigating through valuation methodologies and their application to different IP categories
  • Real-world success stories of businesses that harnessed IP for growth

Presented by Fiona Hansen, Senior Managing Director and Head of Australia Valuations Advisory, FTI Consulting

Chair:

Glenn McGowan KC, Partner & Chief Counsel, Gadens; Recommended Contentious Intellectual Property Lawyer, Doyle’s Guide 2022

2.00pm to 3.00pm Mastering the Essentials and Avoiding Pitfalls
  • Essential Elements of IP Licenses
  • Real-world case studies of IP license that went awry
  • Navigating Tricks and avoiding traps in IP Licenses

Presented by Savannah Hardingham, Partner, Gadens and Olivia Coburn, Senior Associate, Gadens

4.15pm to 5.15pm Safeguarding Intellectual Property Rights
  • Considerations to protect IPRs in licensing
  • Identifying and managing risks in licensing IPRs

Presented by Meagan Ryan, Senior Legal Counsel, Bega Group

Description

Attend and earn 3 CPD units including:
2 units in Substantive Law
1 unit in Professional Skills

This program is applicable to practitioners from all States & Territories

3.00pm to 3.15pm Afternoon Tea

Presenters


Mr. Glenn McGowan KC, Partner & Chief Counsel, Gadens
Glenn is one of Melbourne’s most respected legal authorities and is widely recognised within the profession as a leader in his field. Prior to joining Gadens, Glenn spent 27 years at the Victorian Bar, the last 10 of which were as Senior Counsel. Glenn practises in commercial law, principally in intellectual property and shareholder class actions. He has extensive advice, trial and appellate experience in litigation (courts and tribunals) involving patents, trade marks, copyright, designs, confidential information and trade practices involving all areas of technology including engineering, chemistry, polymers, software, biotechnology and pharmaceuticals. Over the course of his career, Glenn has advised on and appeared in some of Australia’s most high profile and complex cases including the SurfStitch Shareholder Class Action 2016-2021, the Quintis Shareholder Class Action, Commissioner of Taxation v Seven Network Ltd 2015-16, Damorgold v JAI Products 2013-2015, Hutt v Enig 1998, SECV v DUT 1998, Maggbury v Hafele 1998-2001, Boehringer v Cmr of Patents 2001-03, Sharman Networks v Universal Music 2005-06, Chiropedic v Radburg 2007-09, Acohs v Ucorp 2006-2013, Insight SRC v ACER 2012-13, LED v Roadvision 2011-12 and Novartis v Bausch & Lomb 2003-04. Glenn holds undergraduate and graduate degrees in law and is a nationally accredited mediator, a Fellow (and past President) of the Australian Institute for Commercial Arbitration and is a past Chair of both the Commercial Bar Association’s Intellectual Property Section and the Victorian Bar Human Rights Committee. Glenn is regularly nominated in and selected as a leading lawyer in publications such as Doyle’s Guide, IAM1000, Chambers and Best Lawyers Australia for his expertise and standing in litigation, contentious intellectual property, patents, biotechnology, trade marks and class actions.


Ms. Olivia Coburn, Senior Associate, Gadens
Olivia Coburn is an intellectual property lawyer practising in trade mark, copyright, design and patent law. She also has experience in confidential information, consumer and contract law, and assists clients to implement anti-counterfeiting and customs seizure strategies. Olivia specialises in the prosecution, management, exploitation and enforcement of IP rights. She has acted in disputes regarding IP rights, passing off, misleading or deceptive conduct, trade secrets and the misuse of confidential information. She is regularly involved in the IP aspects of major corporate transactions. Olivia drafts and negotiates intellectual property and technology licences and agreements as well as assists clients to commercialise their IP assets. She has worked with clients across a range of industries including technology, luxury goods, apparel, footwear, cosmetics, beauty, FMCG, health, fitness, furniture, lighting, homewares and designer builders. In 2022 Olivia was recognised as a Rising Star by Managing IP.


Ms. Savannah Hardingham, Partner, Gadens
Savannah specialises in the protection, management, exploitation and enforcement of IP rights including trade marks, copyright and designs. Recognised as an experienced practitioner, she provides advice and handles disputes regarding IP rights, passing off, misleading and deceptive conduct, trade secrets and the misuse of confidential information. Savannah also manages trade mark and registered design portfolios for both Australian and global businesses. She acts for a range of clients including brand owners, designers and retailers in the fashion, footwear, furniture, lighting and homewares industries. In addition, she regularly acts for a range of architects, designer builders and technology companies. In 2021 and 2022, Savannah was nominated and selected as a Notable Practitioner in Managing IP magazine’s ‘IP Stars’ rankings. Specific experience examples Acting for some of Australia’s largest home builders in various copyright and trade mark infringement proceedings and advice matters Acting for prominent Australian and international fashion brands in copyright and trade mark infringement and advice matters. Acting for furniture, lighting and homeware designers and retailers on brand and design protection and enforcement. Advising some of the world’s largest tech companies on copyright matters. Advising clients on, and implementing, global brand protection strategies. Advising clients on licensing, commercialisation and collaboration strategies and agreements.


Ms. Fiona Hansen, Senior Managing Director and Head of Australia Valuations Advisory, FTI Consulting
Fiona is a Senior Managing Director and leads FTI Consulting’s Valuation Advisory practice in Australia. She has over 28 years' experience in corporate finance and business valuations having held senior roles in the Big 4 accounting firms working in Australia, Europe and South Africa. Fiona specialises in valuations of businesses, intangible assets, equity and debt instruments, executive options, impairment testing and independent experts reports. She has prepared numerous valuation reports for a range of purposes, including mergers and acquisitions, accounting, taxation, stamp duty, Corporations Act and ASX requirements. Fiona’s valuation reports comply with the relevant standards or professional requirements. They are succinct, easy to read and give clients confidence in the final outcome. Fiona has also undertaken numerous corporate finance assignments involving mergers and acquisitions, divestments and financial due diligence.


Ms. Meagan Ryan, Senior Legal Counsel, Bega Group
Meagan Ryan, Senior Legal Counsel (Commercial and Intellectual Property), Bega Group. Meagan is an intellectual property lawyer with a particular interest in trade marks. Working in-house at Bega Group she is fortunate to work with iconic brands such as VEGEMITE. Meagan has dual undergraduate degrees of Law and Biomedical Science from Bond University and a Master of Laws (Intellectual Property and Information Law) from King's College London. Meagan is a previous Co-Chair of the Law Institute of Victoria’s Intellectual Property / Information Technology Committee.

2311V02

IP Licensing: Drafting, Structuring, Valuing and Safeguarding

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Thursday, 23 November 2023
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CPD Points 3
$420.00
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