In this session the experts will guide you through how they work with clients and key stakeholders, including lawyers, to prepare for a Crisis, manage a Crisis, and then restore reputation following a Crisis. 

Presenters

Mr. Sam Wilkinson, Head of Digital, Wilkinson Butler
Sam is a leading expert in reputation management, and the best point of contact for those seeking to 'move the needle' digitally - whether that be helping individuals or brands improve how they appear online, branding and marketing, campaigning and advocacy, corporate governance, social responsibility and creating shared value, sustainability initiatives, thought-leadership, or developing social license around key issues. Sam spends most of his time leading a talented team of digital specialists who are adept at reaching both broad and highly targeted audiences online with compelling and engaging content. He and his team, in collaboration with WB's wider team, develop communication and reputation-centric strategies, often for progressive initiatives, complex issues, or crisis response – leveraging digital, traditional media, and stakeholder relationships to influence reputational change for clients. Much of their work has a strong focus on supporting the broader pillars of a communications strategy, supporting media engagement, industry and government relations, stakeholder communications, awareness initiatives and other similar activities. Sam and the team often collaborate closely with top law firms and media lawyers in Australia. A significant focus of his team is building the profile and trust of companies, brands, and business leaders. His team members have deep experience across all key areas of digital. Some focus on content, social media, SEO, and other aspects of digital marketing, while others focus on creative production, videography, design, and building beautiful web destinations. Additionally, Sam works pro-bono for the Alliance for Journalists' Freedom, advocating for media freedom and the safety of journalists.


Mr. Liam Cox, Head of Crisis, Wilkinson Butler
Liam has over 20-years of international media experience and is an expert in crisis communications and issues management. He manages the image and reputation of some of Australia’s biggest companies and executives. Liam has served as a trusted advisor to CEO’s and boards during some of the most high-profile, intense crises in recent memory. He’s astute at working in partnership with legal teams to manage external communications. Most recently he’s advised organisations dramatically impacted by COVID-19, providing both high-level strategic counsel and tactical assistance in complex, fast-paced environments. Liam’s worked for clients across a diverse range of sectors: Tourism, Sport, Construction, Family, Offices, Health, Aged Care, Technology, Finance, Transport and Entertainment. Formerly one of Australia’s leading journalists with an intimate understanding of the rapidly changing media landscape, Liam is strongly values-driven, with in-depth knowledge of the complexities surrounding community and political expectations. Liam’s media career spanned 20-years in front of the camera on national TV as a senior reporter and newsreader with Channel 7 and Network Ten, and behind the microphone on radio with 4BC and Triple M. Liam has built a strong network of influential and trusted contacts across media, business, sport, and entertainment.

In-House 10 Points Lunchtime Series: Critical Updates & Practical Guidance 2023

Attend this 10-part lunchtime series designed specifically for In-House Counsel to gain not only your compulsory CPD points but also an update on the latest legal & commercial issues and risks impacting governance and In-House Counsel each day. Learn strategies to address the risk of a cyber security attack, implement or enhance ESG reporting, gain confidence when dealing with indemnity clauses, standard form contracts, legal professional privilege & enterprise bargaining agreements & much more.