In times of increasing regulatory action, ensure that you and your company are producing transparent and compliant marketing and advertising material. Dive into latest developments in online marketing, influencers, and NFTs. Get your questions answered from a panel of experienced in-house counsel, assess enforcement priorities by regulators through case law and evaluate greenwashing risks. Finish the day by not only knowing the law but knowing how to apply the law in your legal advice to marketers.
- Current key focus areas of ACCC and ASIC
- Recap of the regulatory regime and increased penalties
- Manipulative or deceptive advertising and marketing practices in the digital economy
- Australian Competition and Consumer Commission (ACCC) v Bloomex Pty Ltd (ACN 147 609 443) VID721/2022
- Australian Competition and Consumer Commission (ACCC) v Uber B.V. [2022] FCA 1466
- Australian Competition and Consumer Commission (ACCC) v Airbnb Ireland UC (Ireland Company Registration Number 511825), Airbnb, Inc (Registration Number 4566980) and & Anor VID311/2022
- Advertising financial deals
- Australian Securities and Investments Commission (ASIC) v Latitude Finance Australia (ACN 008 583 588) & Anor NSD843/2022
- Liability considerations for social media companies as publishers
- Australian Competition and Consumer Commission (ACCC) v Meta Platforms, Inc (formerly Facebook, Inc) [2022] FCA 1062
Presented by Sarah Butler, Special Counsel, Holding Redlich
- Online marketing and your business
- New media and IP including NFTs, brands, domain names, and recent cases
- Influencer marketing, including financial influencers/ASIC
- Intellectual property in data?
- Other trends and issues to watch out for including privacy compliance and internet marketing, consumer data right, unfair contract terms
Presented by Alison Jones, Special Counsel, Corrs Chambers Westgarth
Heidi Bruce, Principal and Managing Director, Anisimoff Legal
- Rapid recent development in regulatory interventions against greenwashing: make sure you are up to date
- Huge penalty increases and indicators of risk factors for large penalties
- Learnings from ACCC and ASIC greenwashing interventions including infringement notices, investigations, and penalty actions
- Measures to assess and minimise risk include update and upgrade your audit/review of compliance systems and corporate governance
Presented by Odette Gourley, Partner, Corrs Chambers Westgarth, Recommended Intellectual Property Lawyer Australia, Doyle’s Guide 2022
Hear the latest from an industry perspective plus walk away with tips and traps from experienced in-house counsel.
Facilitator:
Alison Jones, Special Counsel, Corrs Chambers Westgarth
Guest in-house counsel including
Ria Manguray, Senior Group Legal Counsel, Electrolux
Will Daymond, Head of Legal and Compliance ANZ, Galderma
Tony Eades, Brand Futurist, Chief Strategy Officer, and CEO (APAC), Salted Stone
Businesses with skilled and well resourced compliance and legal teams still make expensive mistakes in non-compliance with data privacy and other laws regulating collection and handling of consumer data.
How can risks be practically mitigated, while also optimising marketing efficiencies at manageable cost?
How should policies be translated into management plans and programmes of activity that ensure that processes for handling of consumer data are reliably and verifiably effective to ensure compliance with changing and increasingly complex regulation?
This session will explore how technical, operational and legal (including contractual) safeguards and associated controls can be developed by specialists and overseen by compliance and legal teams to minimize ongoing operational risk of non-compliance with laws regulating collection and handling of consumer data.
We will examine frameworks, methodologies and tools available to embed responsible and compliant processes for handling of consumer data within organisations and multiparty data ecosystems in which organisations share marketing data.
Presented by Peter Leonard, Principal, Data Synergies, Professor of Practice at UNSW Business School, Chair of ADMA’s Regulatory and Advocacy Working Group; and Sarla Fernando, Head of Regulatory and Advocacy Advisory, ADMA
Attend and earn 4 CPD units in Substantive Law
This program is applicable to practitioners from all States & Territories
Presenters
Heidi Bruce, Principal and Managing Director, Anisimoff Legal
Heidi Bruce is a Principal and Managing Director, Sydney of Anisimoff Legal, which is a specialist advertising, marketing and media law firm and member of Adlaw International. Heidi has over 20 years experience with Anisimoff Legal and is an expert in all aspects of law relating to the advertising, marketing and media industries. She gives commercial advice and strategic guidance to businesses, in-house counsel and advertising and media agencies. Her specialties include advertising and marketing law, intellectual property, commercial contracts, privacy, consumer law, commercial law, media law, social media, digital law, advertising clearance and food regulatory advice. Heidi presents on advertising law at MCLE education events for lawyers, has taught advertising and intellectual property law at the Macquarie Graduate School of Management and the Enmore College of Design. Heidi regularly speaks at advertising events and in-house training seminars for clients.
Ms. Alison Jones, Special Counsel, Corrs Chambers Westgarth
Alison Jones is a Special Counsel in the intellectual property practice of Corrs Chambers Westgarth, Australia’s leading independent law firm. Alison specialises in intellectual property and consumer protection law, and advises clients across all business sectors on a range of IP, regulatory and related areas including IP strategy, advising on commercial arrangements of various kinds and contract drafting, advertising and marketing, competition and consumer law issues, IP enforcement, and commercial regulatory (including food law, cosmetics, life sciences and therapeutic goods regulation, product liability risk and recall, privacy and data protection). Alison's experience in this area also includes secondments at leading companies in IP-driven sectors, including fast moving consumer goods and life sciences.
Ms. Ria Manguray, Senior Group Legal Counsel, Electrolux
Ria Manguray is an award-winning in-house lawyer and qualified corporate practitioner in New South Wales. Her practice covers a broad range of areas of law including general commercial, contracts, IP, consumer and competition, advertising, media, disputes, labour and employment, privacy and data protection, technology, and regulatory. Having worked with some of the most recognisable brands, Ria’s career journey involves a unique blend of Fortune 500, MNC, FMCG, retail, government, travel and tourism organisations. She has extensive experience advising on world-class ad campaigns and major productions from creative ideation to execution. Ria regularly presents as a guest speaker on topics relating to substantive law, diversity and inclusion and in-house legal practice at industry events. She also dedicates her time to mentoring and coaching law students and graduates.
Mr. Tony Eades, Brand Futurist, Chief Strategy Officer, and CEO (APAC), Salted Stone
Tony is Australia’s leading ‘business re-thinker’, using the combination of strategy and new technology to help businesses optimise their brand positioning, customer experience, digital transformation and growth potential. From start-ups to global enterprises - he is passionate about future proofing brands and helping them engage with the new consumer and thrive in the evolving marketplace of AI, automation and personalisation. He writes for a number of publications including Sydney Morning Herald, been featured on Channel Nine, Channel Seven’s Kochie’s Business Builders and has a weekly segment on the Triple M Network. He has spoken at events across Australia, Asia and the US. He was a past Chairman of the Sydney Hills Business Chamber, National President of Professional Speakers Australia and is currently the Chief Strategy Officer at Salted Stone, a global award-winning digital marketing agency and HubSpot Elite Partner of over 60 people with offices in Australia, North America and Europe. Has has also just published his first book, ‘How To Start A Business in Two Weeks’ available now on Amazon, Booktopia and Book stores.
Ms. Odette Gourley, Partner, Corrs Chambers Westgarth
Odette Gourley is a leading intellectual property and regulatory lawyer in Australia, specialising in the pharmaceutical and life sciences sectors. She has extensive expertise in patents, trade marks, and regulatory compliance, and has been involved in landmark legal cases that have shaped Australian law. Odette provides insights into IP and advertising law, helping clients navigate complex regulatory environments. Her achievements reflect a deep commitment to advancing the legal landscape in her field.
Peter Leonard, Principal, Data Synergies
Peter Leonard is a Sydney-based data and technology business lawyer and the principal of Data Synergies, where he advises clients on data analytics and AI applications across various sectors. He is a part-time Professor of Practice at UNSW Sydney Business School, contributing to the Schools of Management and Governance, and Information Systems & Technology Management. Peter serves on several key committees, including the Australian Treasury’s Data Standards Advisory Committee and the NSW Government AI Review Committee. As the immediate past chair of the Australian Computer Society’s AI Ethics Committee, he played a significant role in developing AI governance frameworks and methodologies for data sharing.
Ms. Sarla Fernando, Head of Regulatory and Advocacy Advisory, ADMA
Sarla is a globally experienced, digitally-grounded professional, who is passionate about using her legal and commercial skillset to help businesses navigate through the sometimes complex world of data governance and marketing compliance. As ADMA’s Head of Regulatory and Advocacy advisory Sarla enjoys working with the industry to develop and apply Best Practice in compliance in a way that makes sense to day to day marketing operations while building consumer trust. Sarla is also proficient in developing Digital Marketing strategies, Data compliance frameworks and audience growth strategies for large multi divisional/ multi-national businesses. With industry experience obtained through a career spanning Privacy, Digital Media, Television, Publishing, Events, Film, Ticketing, Data, Social Media, Sales, FMCG, Education, Hospitality, Marketing and Advertising, Sarla brings a unique perspective to regulatory and advocacy advisory.Sarla has also provided legal, governance, marketing and branding advisory for large scale projects that cross jurisdictions for businesses in Australia, NZ, Germany, UK, USA, HK and Sri Lanka.
Ms. Sarah Butler, Special Counsel, Holding Redlich
Sarah Butler is a corporate, commercial, and media lawyer with a focus on the media, entertainment, and broadcasting industries. She advises a diverse range of clients, including television and radio networks, technology companies, and advertising agencies. Her recent experience includes advising on proposed reforms to radiocommunications legislation, acting for a commercial radio station in high-profile court cases, and assisting a private equity firm with a significant divestment. Additionally, Sarah has supported production companies with co-production agreements and provided guidance on corporate governance and directors' duties. She is also involved in election funding matters for political parties and has contributed to the Royal Commission into Trade Union Governance and Corruption.
Mr. Will Daymond, Head of Legal and Compliance ANZ, Galderma
Will is an award winning, general commercial lawyer with extensive in-house and private practice experience, partnering with stakeholders across the Asia Pacific region and the UK. Will advises on all aspects of law including IP, IT, sales, marketing, privacy, regulatory compliance, mergers & acquisition, procurement, employment, insurance, construction and litigation and has experience within various industries including food & beverage, healthcare, media and telecommunications, and government. Will is currently Head of Legal and Compliance (ANZ) at Galderma the world's leading company solely dedicated to skin and advancing the future of dermatology. Galderma has brands and services across Aesthetics, Consumer Care and Prescription Medicine with key brands including Cetaphil, Benzac, Restylane and Dysport. Prior to Galderma, Will was Group Legal Counsel (Asia Pacific) at Associated British Foods, responsible for 4 business units in ANZ and was also jointly responsible for all IP and IT matters in the Asia Pacific region. Will was previously an IP and IT lawyer at Corrs Chambers Westgarth specialising in both transactional and litigious matters. Will is also a board member for two NFPs, Ballet without Borders and the RCPA Foundation of the Royal College of Pathologists Australasia.