Manipulative Design Practices: ACL and Privacy Implications

Tuesday, 24 March 2026
Description

Attend and earn 0.5 CPE Hour in Intellectual Property
This program is applicable to practitioners from all States & Territories

Dark Patterns: Emerging Enforcement under the ACL and Privacy Law

Dark patterns, manipulative design practices used to influence consumer behaviour, are attracting increasing regulatory attention. This session explores how these practices are being addressed under the Australian Consumer Law and privacy law, including emerging enforcement trends. Gain practical insights into identifying high-risk design features and advising clients on compliance in a rapidly evolving digital environment.
Presented by Peter Le Guay, Partner, Thomson Geer

Chair

Georgia Campbell, Senior Associate, Thomson Geer

Presenters


Peter Le Guay, Partner, Thomson Geer
Peter is an expert in intellectual property and advertising law, with over 25 years of experience in protecting and enforcing clients' IP rights and advising on advertising claims. As a registered trade mark attorney, he manages IP portfolios for global organisations and conducts due diligence audits while negotiating complex licences and assignments. Peter is also an accomplished litigator, regularly appearing in the Federal Court on IP disputes and consumer protection issues. He advises on marketing strategies, including promotional terms and privacy regulations, and provides guidance on digital marketing and data use.


Georgia Campbell, Senior Associate, Thomson Geer
Georgia is a Senior Associate in Thomson Geer's Intellectual Property, Technology and Regulatory Team in Brisbane and has been working in the area of intellectual property for more than ten years. Georgia practices in all areas of intellectual property law, including intellectual property and technology disputes (involving trade marks, copyright, patents, designs and confidential information), licensing, agreements and litigation, and also has experience with commercial litigation, defamation and media law, privacy law, franchising law, and competition and consumer law. She acts for various entities from start-ups to large Australian and international corporations across a range of industries, including mining, construction, health and creative industries. Georgia has been involved in a range of litigation matters in the Federal and Federal Circuit Courts of Australia, as well as the State Court jurisdiction in Queensland. She regularly acts for clients in matters before IP Australia and the Intellectual Property Office of New Zealand and is also admitted as a barrister and solicitor in the High Court of New Zealand. She is a registered trade marks attorney and completed her Master of Laws with a focus on intellectual property law, privacy law and competition and consumer law in 2023.

INT263N394

Manipulative Design Practices: ACL and Privacy Implications

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Single Session
Tuesday, 24 March 2026
to Australia/Sydney
CPD Points 0.5
$90.00
$63.00
On Demand 20260424 20260324

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