Marketing Communications Compliance: Spam and Privacy in Focus

Tuesday, 24 March 2026
Description

Attend and earn 0.5 CPE Hour in Intellectual Property
This program is applicable to practitioners from all States & Territories

Chair

Georgia Campbell, Senior Associate, Thomson Geer

Sending Electronic Marketing Communications: Obligations, Risks and Recent Enforcement
 
  • Spam Act obligations: compliance essentials
  • Recent ACMA spam enforcement action: big fines for mischaracterising messages!
  • Privacy Act obligations: compliance essentials
  • Recent OAIC enforcement
  • Proposed Privacy Act reforms impacting electronic marketing: future-proofing now

Presented by Cate Sendall, Special Counsel, Addisons

Presenters


Cate Sendall, Special Counsel, Addisons
Cate’s clients include manufacturers and suppliers of a wide range of consumer goods (including personal care and household products) and technology. She advises on all manner of regulatory and compliance matters, in particular, compliance with relevant industry regulations, licensing, packaging and labelling, advertising and marketing, responses to advertising complaints and e-commerce issues. Many of Cate’s clients are in the digital and direct selling sectors. Cate regularly advises clients on all facets of privacy and data protection including drafting privacy documents, conducting privacy impact assessments and advising in respect of privacy aspects of transactions and commercial agreements. Cate regularly assists clients in very stressful times with responding to data breaches and complying with their privacy and data breach notification obligations. Often her work relates to the Australian operations of large international businesses which involves her dealing directly with the global headquarters in taking instructions and providing advice. Cate joined Addisons in 2005, prior to which she gained experience with a specialist intellectual property firm as well as with the Sydney office of an international firm.


Georgia Campbell, Senior Associate, Thomson Geer
Georgia is a Senior Associate in Thomson Geer's Intellectual Property, Technology and Regulatory Team in Brisbane and has been working in the area of intellectual property for more than ten years. Georgia practices in all areas of intellectual property law, including intellectual property and technology disputes (involving trade marks, copyright, patents, designs and confidential information), licensing, agreements and litigation, and also has experience with commercial litigation, defamation and media law, privacy law, franchising law, and competition and consumer law. She acts for various entities from start-ups to large Australian and international corporations across a range of industries, including mining, construction, health and creative industries. Georgia has been involved in a range of litigation matters in the Federal and Federal Circuit Courts of Australia, as well as the State Court jurisdiction in Queensland. She regularly acts for clients in matters before IP Australia and the Intellectual Property Office of New Zealand and is also admitted as a barrister and solicitor in the High Court of New Zealand. She is a registered trade marks attorney and completed her Master of Laws with a focus on intellectual property law, privacy law and competition and consumer law in 2023.

INT263N393

Marketing Communications Compliance: Spam and Privacy in Focus

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Single Session
Tuesday, 24 March 2026
to Australia/Sydney
CPD Points 0.5
$90.00
$63.00
On Demand 20260424 20260324

Interactive On Demand

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