Expanding Overseas: Trade Mark Protection for Australian Brands

Friday, 20 March 2026
Going Global with Confidence: Protecting Australian Brands in ASEAN and Beyond


As Australian businesses look outward for growth in an increasingly digital market, safeguarding their brands is no longer optional - it’s essential. Explores how Australian brands can strategically secure and enforce IP rights when entering ASEAN markets and beyond. You’ll cover:

  • Key considerations for first-to-file jurisdictions and timing strategies
  • Using the Madrid Protocol and other tools for cost-effective international protection
  • Common pitfalls and regional differences in trade mark protection across ASEAN
  • Defensive strategies for global IP enforcement
  • Practical insights for emerging and established Australian brands

Presented by Vineetha Veerakumar, Principal & Head of Trade Marks, Wrays IP

Description

Attend and earn 1 CPE Hour in Trade Marks
This program is applicable to practitioners from all States & Territories

Chair

Sonia Stewart, Barrister, 5 Wentworth Chambers, Leading Junior TMT and IP, Legal 500 2026; Leading Intellectual Property Junior Counsel Doyle's Guide 2025 

Presenters


Sonia Stewart, Barrister, 5 Wentworth Chambers
Sonia specialises in intellectual property law, with a strong focus on trade marks, branding and advertising. This includes obtaining injunctive relief to restrain competitor brand launches and advertising campaigns, over a career spanning more than two decades. Admitted in 2001 and called to the Bar in 2016, Sonia was formerly a Senior Associate in the Intellectual Property & Dispute Resolution Group at Mallesons (currently KWM). Sonia has also held senior in-house and executive roles for major brand owners of fast-moving consumer goods and in highly regulated industries. Sonia’s corporate experience enables her to advise clients in a concise and commercially relevant manner. Sonia is commended by clients and solicitors for her collaborative approach to working and the tenacity and clarity of her advocacy. She appears regularly, both led and unled, in litigation at trial and appellate level, representing a variety of clients, including in challenging areas such as tobacco, alcohol, gambling, food & beverages and pharmaceuticals. Sonia’s portfolio of clients includes global brands such as The a2 Milk Company, Pastificio Rana S.p.A (RANA pasta), PDP Fine Foods (WICKED SISTER Desserts), Cantarella Bros (ORO coffee), NPPA (PayID), Myriad Women’s Health (FORESIGHT Carrier Screening), NOVA Entertainment, Procter & Gamble, Juno Pharmaceuticals, ProductReview.com.au, Nestlé and Imperial Tobacco. Sonia appears primarily in the Federal Court of Australia and before IP Australia. Sonia has been recognised in the Doyles Guide for 2022, 2023, 2024 and 2025 as recommended Junior Counsel Intellectual Property (New South Wales) and as a Leading Junior TMT and IP, Legal 500 for 2026. Sonia also regularly presents at and chairs seminars on brands and trade marks.


Vineetha Veerakumar, Principal & Head of Trade Marks, Wrays IP
Vineetha is a senior trade mark practitioner with more than 15 years’ experience advising on strategic brand protection and enforcement. She works with clients to protect and maximise the value of their brands, advising across the full trade mark lifecycle — from clearance and registration through to opposition, non-use actions and enforcement. She manages complex portfolios for leading brands with particular experience in the technology, e-commerce, consumer goods, retail, entertainment and agrifoods sectors. She also advises on product launches and marketing compliance, ensuring legal risk is managed while supporting commercial objectives. Vineetha brings a strong international perspective, having served as IP Counsel in the United States for one of the world’s largest technology and e-commerce companies, where she advised on global brand strategy. Following Wrays joining the Rouse group, she works closely with colleagues across ASEAN as part of a globally integrated IP practice, providing strategic leadership on cross-border trade mark strategy and enforcement for clients operating in multiple markets.

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Expanding Overseas: Trade Mark Protection for Australian Brands

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Single Session
Friday, 20 March 2026
to Australia/Sydney
CPD Points 1
$160.00
$112.00
On Demand 20260424 20260320

Interactive On Demand

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