From brand proximity disputes to lookalikes, dupes and the growing influence of AI, examine the latest hot topics shaping trade mark and brand protection. Analyse recent cases which consider when brands are “too close”, emerging issues around image and personality rights and the legal risks posed by copycat branding. You will gain practical insights for navigating an increasingly complex brand landscape.
Tuesday, 16 June 2026
Chair:
Kellie Stonier, Principal Lawyer, Stonier IP; Best Lawyers 2026, Intellectual Property Law
Description
Attend and earn 1 CPE Hour in Trade Marks
This program is applicable to practitioners from all States & Territories
12.00pm to 1.00pm When Is a Brand “Too Close”? Recent Trade Mark Cases and Hot Topics
- When are brands too close? A look at recent cases
- Image and Personality Rights
- Lookalikes and copycat brands, dupes
- Brands and AI and other hot topics
Presented by Alison Jones, Special Counsel, Corrs Chambers Westgarth
Presenters
Kellie Stonier, Principal Lawyer, Stonier IP
Kellie Stonier is a highly regarded intellectual property lawyer and registered trade marks attorney with more than two decades of experience advising Australian and international clients on trade mark strategy, IP enforcement and commercialisation. She is the founder of Stonier IP and is recognised for combining technical excellence with practical commercial insight to help clients protect and maximise the value of their intellectual property assets. Kellie has been consistently recognised by Best Lawyers, Doyle’s Guide, Chambers & Partners and World Trademark Review for her expertise in intellectual property law and litigation. She also contributes actively to the profession through her role on the Intellectual Property Committee of the Law Council of Australia.
Alison Jones, Special Counsel, Corrs Chambers Westgarth
Alison Jones is a highly regarded competition and consumer law expert at Corrs Chambers Westgarth. She advises leading corporations on consumer protection, advertising, marketing compliance, regulatory investigations and enforcement matters. With extensive experience guiding businesses through complex Australian Consumer Law obligations and ACCC scrutiny, Alison is widely recognised for her practical advice on managing legal risk in marketing, branding and promotional activities.
