From brand proximity disputes to lookalikes, dupes and the growing influence of AI, examine the latest hot topics shaping trade mark and brand protection. Analyse recent cases which consider when brands are “too close”, emerging issues around image and personality rights and the legal risks posed by copycat branding. You will gain practical insights for navigating an increasingly complex brand landscape.
Tuesday, 2 June 2026
9.30am to 10.30am Key Developments in Patentability, Manner of Manufacture and Sufficiency
- Key developments in patentability
- Manner of manufacture
- Sufficiency and support
Presented by James Lawrence, Partner, Addisons; Best Lawyers 2026 -,Intellectual Property Law, Biotechnology Law; Chambers Asia Pacific 2025 - Intellectual Property: Trademark & Copyright; Doyle's Guide 2025 - Leading Contentious Intellectual Property
Description
Attend and earn 1 CPD unit in Substantive Law
This program is applicable to practitioners from all States & Territories
Chair:
Richard Baddeley, Principal, Wrays
Presenters
Richard Baddeley, Principal, WraysRichard has an established track record acting for a range of clients from start-ups to large multinationals which has been built on his reputation as a trusted and experienced business adviser. His background in chemical engineering provides a platform to understanding the technical merits of innovation across a wide range of fields, particularly in the fields of mineral and hydrocarbon resources and processing, both upstream and downstream, environmental engineering and in automotive technology. Richard’s experience includes representing a multinational energy company’s patent and trade mark interests in Australia for over 20 years; completing numerous patent drafting, prosecution and opposition assignments in hydrocarbon exploration and production; extractive metallurgy including biohydrometallurgy, nickel, copper, uranium and gold hydrometallurgy; managing IP assignments in renewable energy and innovative agricultural methods; and pursuing patent, trade mark and design strategies to promote the global interests of an overseas automotive manufacturer. He is a published author and regular presenter on IP topics to corporate, industry, university and professional services audiences in Australia and internationally.
James Lawrence, Partner, Addisons
James Lawrence is a Partner in Addisons' intellectual property team, focusing on IP advisory and litigation. He has been recognised in Best Lawyers and Doyle’s Guide for his expertise in IP and biotechnology law. James is identified as a Leader in IP by the World Intellectual Property Review and serves as the Editor of the Patents chapter in Halsbury's Laws of Australia. His contributions to the field include regular publications and presentations on IP issues.
