From brand proximity disputes to lookalikes, dupes and the growing influence of AI, examine the latest hot topics shaping trade mark and brand protection. Analyse recent cases which consider when brands are “too close”, emerging issues around image and personality rights and the legal risks posed by copycat branding. You will gain practical insights for navigating an increasingly complex brand landscape.  

Presenters

Alison Jones, Special Counsel, Corrs Chambers Westgarth
Alison is a Special Counsel at Corrs Chambers Westgarth, Australia’s leading independent law firm and practises in IP, competition and consumer law, entertainment law and related areas. Alison has expertise across a broad range of areas, including IP protection and enforcement, commercialisation (including licensing, distribution and sponsorship), advertising collateral, complaints and disputes, industry ethics, competition and consumer law, anti-bribery, anti-counterfeiting, confidential information, cross-border transactions, contract drafting and due diligence. She advises various leading companies on a range of regulatory issues including food law, cosmetics, life sciences and therapeutic goods regulation, trade, customs, administrative action, investigations, product liability and recalls, privacy and data protection. Alison has undertaken various client secondments in global companies at General Counsel level including a US headquartered pharmaceutical and life sciences company, a leading multinational FMCG company and a major global interactive marketing services company. She is a committee member of the IP Society of Australia and New Zealand (NSW), a member of the International Association for the Protection Intellectual Property (AIPPI) and the Australian and New Zealand College of Notaries, and is listed on the Register of Lawyers of the Ad Standards Industry Jury. Alison has also completed the Leadership Development Program through the NUS Business School Executive Education in Singapore.

Kellie Stonier, Principal Lawyer, Stonier IP
Kellie has extensive experience in contentious and commercial intellectual property matters and in IP portfolio management. Kellie’s advice covers the full range of IP matters, including patents, designs, trade marks, copyright, competition & consumer law matters and confidential information. Qualified as both a lawyer and trade marks attorney, Kellie has particular experience in IP portfolio management and trade mark registrations, opposition and revocation proceedings, international brand protection, clearance and enforcement matters. Kellie has been involved in various Federal Court proceedings including in relation to patent infringement, trade mark infringement, trade mark registration cancellation, appeals from the Trade Marks Office, misleading and deceptive conduct and breaches of confidential information. Kellie's strong reputation for maintaining and enforcing her client’s IP rights extends beyond Australia, with many Australian and multi-national clients entrusting her to advise on their IP protection issues. Her track record working for major brands and on high stakes matters speaks for itself and earned her recognition as a leading intellectual property lawyer in Doyles’ Guide (2017 – 2021), as a leading Enforcement and Litigation IP professional in the World Trademark Review (2018 - 2021) and as a leading lawyer in Legal 500 Asia Pacific (2019, 2021).