From brand proximity disputes to lookalikes, dupes and the growing influence of AI, examine the latest hot topics shaping trade mark and brand protection. Analyse recent cases which consider when brands are “too close”, emerging issues around image and personality rights and the legal risks posed by copycat branding. You will gain practical insights for navigating an increasingly complex brand landscape.
Tuesday, 16 June 2026
12.00pm to 1.00pm When Is a Brand “Too Close”? Recent Trade Mark Cases and Hot Topics
- When are brands too close? A look at recent cases
- Image and Personality Rights
- Lookalikes and copycat brands, dupes
- Brands and AI and other hot topics
Presented by Alison Jones, Special Counsel, Corrs Chambers Westgarth
Chair:
Kellie Stonier, Principal Lawyer, Stonier IP; Best Lawyers 2026, Intellectual Property Law
Description
Attend and earn 1 CPD unit in Substantive Law
This program is applicable to practitioners from all States & Territories
Presenters

Alison Jones, Special Counsel, Corrs Chambers Westgarth
Alison is a Special Counsel at Corrs Chambers Westgarth, Australia’s leading independent law firm and practises in IP, competition and consumer law, entertainment law and related areas. Alison has expertise across a broad range of areas, including IP protection and enforcement, commercialisation (including licensing, distribution and sponsorship), advertising collateral, complaints and disputes, industry ethics, competition and consumer law, anti-bribery, anti-counterfeiting, confidential information, cross-border transactions, contract drafting and due diligence. She advises various leading companies on a range of regulatory issues including food law, cosmetics, life sciences and therapeutic goods regulation, trade, customs, administrative action, investigations, product liability and recalls, privacy and data protection. Alison has undertaken various client secondments in global companies at General Counsel level including a US headquartered pharmaceutical and life sciences company, a leading multinational FMCG company and a major global interactive marketing services company. She is a committee member of the IP Society of Australia and New Zealand (NSW), a member of the International Association for the Protection Intellectual Property (AIPPI) and the Australian and New Zealand College of Notaries, and is listed on the Register of Lawyers of the Ad Standards Industry Jury. Alison has also completed the Leadership Development Program through the NUS Business School Executive Education in Singapore.

Kellie Stonier, Principal Lawyer, Stonier IP
Kellie Stonier is a highly regarded intellectual property lawyer and registered trade marks attorney with more than two decades of experience advising Australian and international clients on trade mark strategy, IP enforcement and commercialisation. She is the founder of Stonier IP and is recognised for combining technical excellence with practical commercial insight to help clients protect and maximise the value of their intellectual property assets. Kellie has been consistently recognised by Best Lawyers, Doyle’s Guide, Chambers & Partners and World Trademark Review for her expertise in intellectual property law and litigation. She also contributes actively to the profession through her role on the Intellectual Property Committee of the Law Council of Australia.