Focus on activities required to win more clients and demonstrate what it takes to stand out in an increasingly competitive and noisy marketplace obsessed with AI. Learn how to engage potential clients without sounding confused or bland and how to build trust and credibility, so you become the provider of choice over time in an AI world. Many firms and legal professionals suffer from a lack of awareness, underperforming websites, no real point of difference from the competition and personnel who consider themselves professionals rather than marketers, or worse salespeople. Understand what it takes to be perceived as experts in your field. Then seize the moment and leverage this new-found status to attract new clients and win more new business in a world currently obsessing over AI.
Friday, 8 May 2026
Description
Attend and earn 1.5 CPD units in Practice Management and Business Skills
This program is applicable to practitioners from all States & Territories
Practice Management and Business Skills
9.30am to 11.00am Growing Legal Practice Revenues in a World of AI
- Why you should change your attitude and behaviour to business development
- The profit model all successful businesses must master
- How the answers to 3 simple questions can change your financial life
- Winning strategies of the top performing firms
Presented by Alistair Marshall, Founder and Director, Professional Services Business Development
Your Key Takeaways:
- After participating in this workshop, you will be able to understand what it takes to be perceived as an expert in your field
- You will be able to leverage this new-found status to attract new clients and win more new business in a world currently obsessing over AI
What others say about Alistair's sessions:
"Very Impressive, excellent and relevant presenter who spoke plain English, useful, informative, funny and thought provoking’. We would love to have you back!”
“Excellent feedback - amazing in fact. Comments were ‘very Impressive, excellent and relevant presenter who spoke plain English, useful, informative, funny and thought provoking’. We would love to have you back!”
Presenters
Alistair Marshall, Founder and Director, Professional Services Business DevelopmentAlistair Marshall has helped hundreds of leading law firms, accountancy practices, engineering firms, retail banks and household name corporates attract new clients and win more new, profitable business for more than 30 years. His delivery is entertaining, energetic, engaging and inspires people to use his thought leading business development strategies immediately in their busy schedules. Unlike many other consultants who are very theoretical, Alistair has a hands-on, practical approach, free of jargon and business school nonsense. This leads to delegates not just thinking but acting differently when it comes to growing a professional practice. His specialty is implementing simple, achievable, and cost-effective business solutions for boutique practices through to large international firms. His track record demonstrates consistent results in achieving double digit growth in new client instructions. Hi recent book ‘Grow Your Professional Services Practice – The Practical Guide to BD’ has become an Amazon #1 Best Seller.
