IP, Branding and Marketing for New Food Products: What You Need to Know

Friday, 28 November 2025
New Product Development and Your IP and Marketing Strategy – Hot Topics

 

  • Brands
  • Product get up and packaging
  • Novel foods and key IP issues
  • Food recipes and manufacturing know how
  • Confidentiality and trade secrets
  • Marketing of food products and IP including celebrities, content creators, AI
  • Latest consumer law cases and other topics on your radar 

Presented by Alison JonesSpecial Counsel, Corrs Chambers Westgarth

Chair

Veronica Volfneuk, Legal & Regulatory Counsel, Vow 

Description 

Attend and earn 1 CPD unit in Substantive Law 
This program is applicable to practitioners from all States & Territories  

Presenters


Veronica Volfneuk, Legal & Regulatory Counsel, Vow
Veronica Volfneuk is Legal and Regulatory Counsel at Vow, Australia’s leading cell-cultured meat company. In her role, Veronica provides strategic legal and commercial advice across intellectual property, procurement, product development, and corporate law. She also supports the company’s work with food regulators globally, assisting with submissions and compliance processes. Most recently, she contributed to Vow’s historic milestone: securing approval from Food Standards Australia New Zealand (FSANZ) to sell cultured meat in Australia, the first approval of its kind in the country. Before joining Vow, Veronica worked as in-house legal counsel in the charity sector and began her career at a large commercial law firm. Her experience across diverse industries has equipped her with a unique perspective on the intersection of law, innovation, and emerging technologies in the food sector.

Alison Jones, Special Counsel, Corrs Chambers Westgarth
Alison is a Special Counsel at Corrs Chambers Westgarth, Australia’s leading independent law firm and practises in IP, competition and consumer law, entertainment law and related areas. Alison has expertise across a broad range of areas, including IP protection and enforcement, commercialisation (including licensing, distribution and sponsorship), advertising collateral, complaints and disputes, industry ethics, competition and consumer law, anti-bribery, anti-counterfeiting, confidential information, cross-border transactions, contract drafting and due diligence. She advises various leading companies on a range of regulatory issues including food law, cosmetics, life sciences and therapeutic goods regulation, trade, customs, administrative action, investigations, product liability and recalls, privacy and data protection. Alison has undertaken various client secondments in global companies at General Counsel level including a US headquartered pharmaceutical and life sciences company, a leading multinational FMCG company and a major global interactive marketing services company. She is a committee member of the IP Society of Australia and New Zealand (NSW), a member of the International Association for the Protection Intellectual Property (AIPPI) and the Australian and New Zealand College of Notaries, and is listed on the Register of Lawyers of the Ad Standards Industry Jury. Alison has also completed the Leadership Development Program through the NUS Business School Executive Education in Singapore.

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IP, Branding and Marketing for New Food Products: What You Need to Know

CHOOSE YOUR SESSION AND
DELIVERY MODE BELOW

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Single Session
Friday, 28 November 2025
to Australia/Sydney
CPD Points 1
$160.00
$112.00
On Demand 20251215 20251128

On Demand

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