Thursday, 11 September 2025
*Original Content was created in June 2024
Chair
Michael Moyes, Partner, Duncan Cotterill; Aia-Pacific 2024: Intellectual Property, Technology, Media, Telecoms (TMT), Chambers
How to Increase Profitability by Raising the Commerciality of IP
- Understanding the impact of sound IP policy and strategy on the value of a business
- Brand management and efficiencies for net profit growth
- How to leverage intangible assets to attract investors
Presented by Owen Culliney, Partner, iClaw
Learning Objectives:
- Understand how a strong IP strategy can directly influence profitability and business valuation
- Explore practical tools for managing brand assets and leveraging IP to attract investment
Description
Attend and earn 1 CPE/CPD hour
* This interactive online recording includes questions and quizzes requiring critical thinking about the topics, so you have no annual limits to the number of points/hours you can claim with this format of learning. Please verify with your CPD rules
Presenters
Owen Culliney, Partner, iClawOwen sees the law differently. A founding partner of iCLAW, he started the firm with the vision of an innovative, boutique practice that puts people at the centre of every decision. Owen’s 15-year legal career has taken him from commercial property transactions at Harkness Henry to general practice, rural property, general counsel in the medico-legal space and partnership at a midsized Waikato firm. At James & Wells, Owen grew a corporate and commercial practice specialising in intellectual property and developed a bustling property division alongside Aasha Foley. Owen has established himself as a trusted adviser in the corporate and commercial space and continues to oversee the property practice at iCLAW while remaining engaged in the medico-legal field. Clients love him because of his ability to get to the heart of an issue and provide strategic solutions. Whether working with a small business or a multinational corporation, Owen approaches every interaction with a genuine desire to do right by the people he is helping. His passion for elevating clients’ success on the local and international stage is what drives him to continue to grow and innovate.
Michael Moyes, Partner, Duncan Cotterill
Michael’s practice spans a broad range of industries and market sectors – including advertising and marketing, aged care, agriculture, automotive, banking and financial services, competition and antitrust, construction, e-commerce, education, energy, entertainment, fashion, FMCG, food and beverage, health, horticulture, insurance, manufacturing, pharmaceutical, publishing, retail, and technology. This wide-ranging knowledge allows him to excel in advising clients on their complex and business critical projects. A common thread across this rich tapestry is that Michael helps clients to find solutions to challenges that lay at the intersection between business, legal, commercial and other considerations. After 20 years practising law and leading teams in Australia and New Zealand, Michael is privileged to be recognised as a market leader in technology law and intellectual property (IP). He is accredited by the world's leading practical qualification provider, in the European General Data Protection Regulation, (GDPR), ranked as a ‘Leading Individual’ in the Legal 500 Asia Pacific 2022 for both Intellectual property and TMT and ranked in the Chambers and Partners Directory 2021. Michael is also recognised in the World Trademark Review 1000 2022 as a recommended individual for transactions. Michael is a member of the Intellectual Property Society of Australia and New Zealand (IPSANZ), the International Trademark Association (INTA) and the Project Management Institute of New Zealand (PMINZ).