AI, Privacy & Digital Marketing: New Legal Boundaries

Friday, 21 February 2025
Description

Attend and earn 1 CPD hour in Substantive Law 
This program is applicable to practitioners from all States & Territories

Chair
Eli Fisher, Senior Legal Counsel, Paramount
Martech, Profiling and Audience Segmentation After New Rules About AI and Automated Decision Making

 

  • Digital Marketing, Audience Segmentation and AI: The New World Has Arrived
  • The Privacy Commissioner’s New Approach to Fair Uses of Data for Marketing
  • Direct marketing and spam – understanding ACMA enforcement
  • Marketing automation, AI and segmentation – guardrails to navigate new restrictions
  • Marketing to children and vulnerable groups – codes and rules
  • Has the future already arrived? What tranche 2 might add

Presented by Prof. Peter LeonardPrincipal, Data Synergies; Part-time Professor of Practice, UNSW Sydney Business School; Member, Australian Treasury’s Data Standards Advisory Committee and the NSW Government AI Review Committee

Presenters


Eli Fisher, Senior Legal Counsel, Paramount
Eli Fisher, Senior Legal Counsel at Paramount, is a commercial lawyer and adviser specialising in the media, entertainment, and tech industries, focusing on production, content, privacy, cybersecurity, and intellectual property law. He edits the Communications Law Bulletin and serves on the board of the Communications and Media Law Association (CAMLA). Eli is also involved with a charity providing crisis accommodation and support services in Sydney. He earned his Master of Laws with excellence from UNSW, dual-specialising in Media & Technology Law and Innovation Law, and was recognised as the best performing postgraduate student. In 2024, he was named one of Australia’s most influential lawyers by Australasian Lawyer.


Prof. Peter Leonard, Principal, Data Synergies
Peter Leonard is a data and technology business consultant and lawyer. His business, Data Synergies, is a business and legal consultancy that assists businesses and other organisations. He serves on the OECD Expert Group on AI, Data, and Privacy; Australia’s National Data Advisory Council; the Australian Treasury’s CDR Standards Advisory Committee; the TGA’s Technical Reference Group for SaMD [Software as a Medical Device] and AI; and the statutory NSW Information and Privacy Advisory Committee. Peter also serves on a number of corporate boards, including as chair of Dynamic Crowd Measurement and as a director of Iridium Satellite Australia, Elker and Bodd. Among other industry association commitments, Peter was the first chair of the Australian Computer Society’s AI Ethics Technical Committee, and continues to be an active member of that Committee.

Friday, 21 February 2025
Description

Attend and earn 1 CPD hour in Substantive Law 
This program is applicable to practitioners from all States & Territories

Chair
Eli Fisher, Senior Legal Counsel, Paramount
Martech, Profiling and Audience Segmentation After New Rules About AI and Automated Decision Making

 

  • Digital Marketing, Audience Segmentation and AI: The New World Has Arrived
  • The Privacy Commissioner’s New Approach to Fair Uses of Data for Marketing
  • Direct marketing and spam – understanding ACMA enforcement
  • Marketing automation, AI and segmentation – guardrails to navigate new restrictions
  • Marketing to children and vulnerable groups – codes and rules
  • Has the future already arrived? What tranche 2 might add

Presented by Prof. Peter LeonardPrincipal, Data Synergies; Part-time Professor of Practice, UNSW Sydney Business School; Member, Australian Treasury’s Data Standards Advisory Committee and the NSW Government AI Review Committee

Presenters


Eli Fisher, Senior Legal Counsel, Paramount
Eli Fisher, Senior Legal Counsel at Paramount, is a commercial lawyer and adviser specialising in the media, entertainment, and tech industries, focusing on production, content, privacy, cybersecurity, and intellectual property law. He edits the Communications Law Bulletin and serves on the board of the Communications and Media Law Association (CAMLA). Eli is also involved with a charity providing crisis accommodation and support services in Sydney. He earned his Master of Laws with excellence from UNSW, dual-specialising in Media & Technology Law and Innovation Law, and was recognised as the best performing postgraduate student. In 2024, he was named one of Australia’s most influential lawyers by Australasian Lawyer.


Prof. Peter Leonard, Principal, Data Synergies
Peter Leonard is a data and technology business consultant and lawyer. His business, Data Synergies, is a business and legal consultancy that assists businesses and other organisations. He serves on the OECD Expert Group on AI, Data, and Privacy; Australia’s National Data Advisory Council; the Australian Treasury’s CDR Standards Advisory Committee; the TGA’s Technical Reference Group for SaMD [Software as a Medical Device] and AI; and the statutory NSW Information and Privacy Advisory Committee. Peter also serves on a number of corporate boards, including as chair of Dynamic Crowd Measurement and as a director of Iridium Satellite Australia, Elker and Bodd. Among other industry association commitments, Peter was the first chair of the Australian Computer Society’s AI Ethics Technical Committee, and continues to be an active member of that Committee.

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AI, Privacy & Digital Marketing: New Legal Boundaries

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DELIVERY MODE BELOW

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Single Session
CPD Points 1
$160.00
On Demand 20250720 20250221

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