Description
Attend and earn 1 CPD hour in Professional Skills
This program is applicable to practitioners from all States & Territories
* This interactive online recording includes questions and quizzes requiring critical thinking about the topics, so you have no annual limits to the number of points/hours you can claim with this format of learning. Please verify with your CPD rules
Chair
Sarah Gilkes, Partner, Hamilton Locke
Professional Skills
Understanding the “How to” in Commercialising Intangible Assets
For every $1 spent on R&D, companies (both large and small) are likely to spend $10 on commercialisation. The consequences of making a commercialisation mistake, both in-terms of direct and indirect costs are extremely high.
- How to determine the ownership of intangible assets
- Potential revenue models and business strategies to assess your business’ ROI and generate income from intangible assets
- Risk mitigation and how to protect an intangible asset rich idea from an early stage through to commercialisation
- How to leverage partnerships, licensing agreements, and strategic alliances to expand market reach and increase profitability
Presented by Joel Hanrahan, Managing Director – Global Markets, Everedge Global; Corporate and Intangible Asset Strategy Specialist
Presenters
Sarah Gilkes, Partner, Hamilton Locke
Sarah is an intellectual property specialist, focused on commercial transactions involving IP and technology assets. She works with entrepreneurs and established businesses at all stages of the IP life cycle to protect key IP, build commercialisation pathways, and achieve growth targets in domestic and international markets. Sarah acts for clients across a broad range of industries, including technology, energy and resources, FMCG, entertainment and professional services. She advises on transactions relating to the use, transfer and funding of IP and technology assets, including licensing and distribution arrangements, IT procurement and SaaS agreements, mergers and acquisitions of IP-based businesses, and private equity / venture capital investments into high-growth companies. Sarah also provides strategic advice on the establishment and management of international trade mark portfolios, and has led multi-jurisdictional disputes to enforce and defend IP rights. Sarah has held advisory and Board positions for start-ups, established companies, and not-for-profit organisations, and has acted for a number of high-profile performers and sportspeople. Prior to joining Hamilton Locke, Sarah was a Partner at a specialist IP firm for several years, and has also worked as in-house counsel in the technology transfer division of one of Australia’s leading universities.
Joel Hanrahan, Managing Director, Everedge Global
Joel is a Managing Director at EverEdge, a global Intangible Asset advisory, corporate finance and investment firm. Joel helps innovators, entrepreneurs, leaders of companies, and capital providers globally convert Intangible Assets into business impact: increased margins, market share and enterprise value. Joel has significant global experience with market-leading firms including PwC, KPMG, Telstra, Ashurst and Computershare. He has led programs of work across industries as diverse as physical infrastructure, cybersecurity, data governance, renewable energy, financial services, investment banking, private equity and insurance. He is a specialist in leading and advising organisations in phases of substantial development, specifically major revenue-growth programs across multiple jurisdictions, service lines and involving large groups of varied stakeholders.
