Innovation, New Product Development and Change Management for Lawyers: Innovation: Commercialisation & Asset Protection

Gain invaluable strategic and practical tips from industry leading experts in the essential innovation issues involved in the commercialising and safeguarding assets during the innovation project.

Tuesday, 6 August 2024

Attend and earn 1 CPD unit in Substantive Law
This program is applicable to practitioners from all States & Territories


Amelia Edwards, Chief Counsel, Universal Counsel

12.00pm to 1.15pm Innovation: Commercialisation & Asset Protection


  • Working effectively with creatives and commercial objectives
  • Marketing/Sales: contracting and competition law considerations, strategy and negotiation key tips, managing expansion
  • IP asset protection strategy: ownership, licensing models, dispute risk mitigation & enforcement
  • Confidentiality, sensitive info, and trade secrets: practical protection tips

Presented by Tara McCormack, Senior Legal Counsel, Metricon Homes and Amelia Edwards, Chief Counsel, Universal Counsel


Amelia Edwards, Chief Counsel, Universal Counsel
Amelia is the founder and Chief Counsel of Universal Counsel, the one-stop professionals. Amelia is an experienced outsourced commercial in-house counsel and managed services consultant, specialising in business strategy, negotiation and advocacy, innovation, IP protection & commercialisation, and complex regulatory compliance. She works with in-house counsel and directly with business leaders to provide comprehensive support services, refined through her deep understanding of the risks, opportunities, and commercial practicalities facing businesses in key regulated industries including F&B, health, tech, and creative services. Amelia speaks regularly to legal professionals, industry, and authorities about how businesses can best navigate and thrive within regulatory frameworks (not just mitigating risk but capturing opportunity) and how the law and industry standards can evolve to best support businesses and the broader community; innovation and sustainability are two of her primary areas of focus. Universal Counsel is a complete end-to-end managed professional services solution for businesses, always on call and always in your corner. The UC network model is specially designed to make your life easier by covering everything from managing risks and regulatory requirements to getting products to market, protecting your assets, increasing sales, building your team and capacity, solving problems, securing funding and investment, and simply helping you get what your business wants to do done. #UCthedifference.

This seminar is part of a series

Innovation, New Product Development and Change Management for Lawyers

Demonstrating your value as lawyers, not just in risk mitigation, but capturing opportunity and continuous improvement. Join a specialised skills program designed specifically for in-house counsel & legal advisors involved in guiding new product development, innovation, and change management. Engage with our expert industry speakers to enhance your understanding of project management and acquire insights into effectively managing the legal risks inherent in internal innovation processes. Develop skills in commercialising innovation & securing funding for these endeavours, while dealing with challenges & potential advantages.


Attend the full series and earn 4 CPD units including:
3 units in Professional Skills
1 unit in Substantive Law

This program is applicable to practitioners from all States & Territories 

If you register for the full series as a live online product after the date of an individual session, you will be sent the recording for the sessions that have passed. Alternatively, you can register for individual sessions by following the links below.


View series listing


Innovation, New Product Development and Change Management for Lawyers: Innovation: Commercialisation & Asset Protection


Single Session
Tuesday, 06 August 2024
12.00pm to 1.15pm Australia/Sydney
CPD Points 1
Online 20240524 20240806


On Demand 20240524 20240806

Post Seminar Recording