Gain invaluable insights into recent legal battles and regulatory trends shaping advertising and marketing practices in Australia. Delve into the evolving regulatory regime and heightened penalties, manipulative or deceptive advertising and marketing practices in the digital economy, and liability considerations for social media companies. Dissect topics ranging from trade promotions compliance to social media advertising risks and influencer partnerships. Explore emerging challenges like data regulation and intellectual property protection in the digital landscape.

Presenters

Tegan Boorman, Founder, Social Law Co.; Deputy Chair, AiMCO Guiding Council
Tegan Boorman is the Founder of Social Law Co. – a law firm that provides legal services related to influencer marketing, social media, collaborations, professional services, apps and e-commerce. She is also the current elected Chair of the Australian Influencer Marketing Council (AiMCO) Guiding Council and a Non-executive Director of Audited Media Association of Australia Limited. She has over 15 years’ experience as an Australian Lawyer, practising primarily in the areas of corporate, commercial, advertising, IP, consumer law and privacy. She has worked in private legal practice, in-house and in risk management and brand protection roles. She holds a Bachelor of Laws Degree from Bond University, a Master of Public Relations from the University of Southern Queensland and a Graduate Diploma of Legal Practice from the College of Law. Tegan hosts her own podcast, often appears as a guest on other podcasts, presents webinars on various topics, is a regular guest lecturer at Bond University, and is regularly interviewed by the media in relation to influencer marketing related legal issues.


Brigit Rubinstein, Co-founder and Principal Lawyer,
Brigit is the co-founder and Principal Lawyer at IP boutique practice Level Up Legal. Brigit is a self-professed IP Geek. She has a Masters degree in Intellectual Property law and has had more than 20 years of experience in intellectual property and commercial dispute resolution, including assisting large corporate clients and SME’s across a broad range of industries with their offline and online brand enforcement, trade mark and passing off disputes, copyright infringement, and other IP and IT related disputes. After spending 15 years as a Partner at a Top Tier Law Firm, Brigit spent nearly 4 years as the Practice Leader of the Regulatory and IP Disputes team at a fast growing New Law firm before following her dream of opening her own IP Law Practice.


Alison Jones, Special Counsel, Corrs Chambers Westgarth
Alison is a Special Counsel at Corrs Chambers Westgarth, Australia’s leading independent law firm and practises in IP, competition and consumer law, entertainment law and related areas. Alison has expertise across a broad range of areas, including IP protection and enforcement, commercialisation (including licensing, distribution and sponsorship), advertising collateral, complaints and disputes, industry ethics, competition and consumer law, anti-bribery, anti-counterfeiting, confidential information, cross-border transactions, contract drafting and due diligence. She advises various leading companies on a range of regulatory issues including food law, cosmetics, life sciences and therapeutic goods regulation, trade, customs, administrative action, investigations, product liability and recalls, privacy and data protection. Alison has undertaken various client secondments in global companies at General Counsel level including a US headquartered pharmaceutical and life sciences company, a leading multinational FMCG company and a major global interactive marketing services company. She is a committee member of the IP Society of Australia and New Zealand (NSW), a member of the International Association for the Protection of Intellectual Property (AIPPI) and the Australian and New Zealand College of Notaries, and is listed on the Register of Lawyers of the Ad Standards Industry Jury. Alison has also completed the Leadership Development Program through the NUS Business School Executive Education in Singapore.


Heidi Bruce, Principal and Managing Director, Anisimoff Legal
Heidi Bruce is a Principal and Managing Director, Sydney of Anisimoff Legal, which is a specialist advertising, marketing and media law firm and member of Adlaw International. Heidi has over 20 years experience with Anisimoff Legal and is an expert in all aspects of law relating to the advertising, marketing and media industries. She gives commercial advice and strategic guidance to businesses, in-house counsel and advertising and media agencies. Her specialties include advertising and marketing law, intellectual property, commercial contracts, privacy, consumer law, commercial law, media law, social media, digital law, advertising clearance and food regulatory advice. Heidi presents on advertising law at MCLE education events for lawyers, has taught advertising and intellectual property law at the Macquarie Graduate School of Management and the Enmore College of Design. Heidi regularly speaks at advertising events and in-house training seminars for clients.


Peter Leonard, Principal, Data Synergies
Peter Leonard is a Sydney-based data and technology business lawyer and the principal of Data Synergies, where he advises clients on data analytics and AI applications across various sectors. He is a part-time Professor of Practice at UNSW Sydney Business School, contributing to the Schools of Management and Governance, and Information Systems & Technology Management. Peter serves on several key committees, including the Australian Treasury’s Data Standards Advisory Committee and the NSW Government AI Review Committee. As the immediate past chair of the Australian Computer Society’s AI Ethics Committee, he played a significant role in developing AI governance frameworks and methodologies for data sharing.


Sarah Butler, Special Counsel, Holding Redlich
Sarah Butler is a corporate, commercial, and media lawyer with a focus on the media, entertainment, and broadcasting industries. She advises a diverse range of clients, including television and radio networks, technology companies, and advertising agencies. Her recent experience includes advising on proposed reforms to radiocommunications legislation, acting for a commercial radio station in high-profile court cases, and assisting a private equity firm with a significant divestment. Additionally, Sarah has supported production companies with co-production agreements and provided guidance on corporate governance and directors' duties. She is also involved in election funding matters for political parties and has contributed to the Royal Commission into Trade Union Governance and Corruption.


Matt Hansen, Partner, Anisimoff Legal
Matt Hansen is a Partner at Anisimoff Legal, which is a specialist advertising, marketing and media law firm and member of Adlaw International. Matt has been with Anisimoff Legal since 2006 and manages the firm’s trade promotions practice group. Matt regularly provides in house training seminars for agency and brand clients in respect of trade promotions, intellectual property, privacy and marketing laws, as well as specialist training for industry compliance in areas such as liquor. He is an expert in trade promotions law, and regularly advises clients in this space as well as providing commercial advice on intellectual property, commercial contracts, privacy, consumer law, advertising standards and codes, social media, liquor, wagering, environmental claims and therapeutic goods.


Jodie Sangster, Senior Advisor – Strategy & Marketing, New Zealand Department of Trade & Enterprise
Jodie Sangster is a data-driven marketing expert and qualified lawyer specializing in privacy and data protection. Her extensive experience spans over 20 years, including roles in the US, Europe and the Asia-Pacific region. Jodie is currently the ‘AI in Marketing’ Mentor for the Royal Melbourne Institute of Technology (RMIT University) leading and supporting the learning journey for students embedding AI into their marketing practices. She is also an senior advisor to the New Zealand Government - Department of Trade & Enterprise (NZTE) providing expertise in business strategy, data, marketing and technology to NZ-based businesses looking to expand into Australia. Prior to this role, Jodie held executives roles at IBM including, Chief Marketing Officer ANZ (2020-2022), Chief Marketing Officer Singapore ( 2019-2020) and Chief Customer Officer IBM Watson Customer Engagement ( 2018-2019). Before Joining IBM, Jodie served seven years as CEO of Australia’s largest marketing association – the Association for Data-driven Marketing and Advertising (ADMA) - representing and supporting over 700 companies and corporations. She has also held roles in the USA as SVP Global Development for the Direct Marketing Association and in Asia Pacific as Chief Privacy Officer for Acxiom. She holds commercial and not-for-profit non-Executive Director roles in Australia and U.K.


Tony Eades CSP, Business Re-Thinker and Co-Founder/Chief Strategy Officer, Salted Stone
Tony is Australia’s leading ‘business re-thinker’, using the combination of strategy and new technology to help businesses optimise their brand positioning, customer experience, digital transformation and growth potential. From start-ups to global enterprises - he is passionate about future proofing brands and helping them engage with the new consumer and thrive in the evolving marketplace of AI, automation and personalisation. He writes for a number of publications including Sydney Morning Herald, been featured on Channel Nine, Channel Seven’s Kochie’s Business Builders and has a weekly segment on the Triple M Network. He has spoken at events across Australia, Asia and the US. He was a past Chairman of the Sydney Hills Business Chamber, National President of Professional Speakers Australia and is currently the Chief Strategy Officer at Salted Stone, a global award-winning digital marketing agency and HubSpot Elite Partner of over 60 people with offices in Australia, North America and Europe. Has has also just published his first book, ‘How To Start A Business in Two Weeks’ available now on Amazon, Booktopia and Book stores.